Everything You Need to
Sell, Manage & Grow

Better Sales Pro brings your CRM, communications, invoicing, payments, HR, marketing, and more together in one powerful platform.

  • Start with our FREE CRM
  • Add the tools you need
  • Pay only for what you use
Free CRM forever No credit card Cancel anytime

Your entire business. One connected platform.

Tools built for growing businesses

50+ powerful tools. One connected platform.

65 Better Sales Pro tools. Hover or focus an item to pause the carousel.

Explore the platform

One Platform to Manage It All

From managing customers and closing deals to running operations, getting paid, and growing your business—discover everything you can do with Better Sales Pro.

CRM & Sales

Turn More Leads Into Customers

Organize your contacts, manage opportunities, create proposals, and turn more leads into paying customers.

  • Contact and lead management.
  • Sales pipelines and opportunities.
  • Proposals and estimates.
  • Automated follow-ups.
Explore CRM & Sales
Better Sales Pro pipeline and deal management

Explore All Features

One connected workflow

From First Lead to Final Payment. All Connected.

Stop switching between disconnected apps. Better Sales Pro brings your entire workflow together, so your team can focus on growing your business.

From the first inquiry to a paid invoice—jobs, people, and money stay connected.

Capture Lead

New inquiries land in one CRM. Contacts, notes, and source stay attached so the team can respond without hunting through inboxes.

CRM Contacts Tasks

View Capture Lead

Solutions for your business

Built Around the Way You Do Business

Every business works differently. Better Sales Pro brings together the tools, workflows, and insights that matter most to your industry.

Plumbing · HVAC · Electrical · Landscaping · Cleaning

From First Call to Completed Job

Manage customer requests, estimates, scheduling, jobs, invoices, and payments from one connected workspace.

  • Lead and customer management.
  • Estimates and proposals.
  • Job scheduling and work orders.
  • Staff assignments, invoicing, and payments.

Sample workflow

  1. Inquiry
  2. Estimate
  3. Schedule
  4. Complete Job
  5. Invoice
  6. Payment
Explore Home & Field Solutions →
Better Sales Pro for home and field service businesses

Explore All Industries

Meet BEN AI

Meet BEN. Your AI Business Assistant.

From customer communication to everyday operations, BEN helps you get more done across Better Sales Pro.

Illustrative product demonstration

Example Help me respond to this customer's question.

Incoming message from Jordan Hale about a kitchen estimate.

Hi — can you confirm whether the kitchen estimate includes haul-away, and when the earliest start date would be?
BEN
Hi Jordan — yes, haul-away is included in the $4,280 kitchen estimate we sent on May 12. The earliest start we can hold is Tuesday, May 20, with a one-day window. I can send a short confirmation if that date still works.
Review draft Edit in composer Save to customer record

Demonstration only. BEN prepares a draft for you to review before anything is sent.

Work from anywhere

Your Business Goes Wherever You Go

Stay connected to your customers, team, and work—whether you're at your desk, on the road, or in the field.

  • Customer Information Access customer details and communication history when you need them.
  • Jobs & Tasks Keep track of assignments, job progress, and daily priorities.
  • Scheduling View appointments, meetings, and upcoming work.
  • Business Communication Stay connected through supported calling, messaging, and team communication tools.
  • Documents & E-Signatures Review documents and complete supported signature workflows.
  • Invoices & Payments Manage invoices and payment activity from your mobile device.

One connected workspace across desktop and mobile.

Better Sales Pro on desktop, laptop, tablet, and phone

Simple, flexible pricing

Start Free. Build the Platform Your Business Needs.

Get started with our free CRM, then add powerful business tools as your company grows. No need to pay for features you don't use.

Start today

Free CRM

Start organizing your business today.

$0 to start

  • Contact management.
  • Lead management.
  • Customer profiles.
  • Basic sales tracking.
  • Core CRM dashboard.
  • Tasks and reminders.
Start Free CRM

Add-on prices are listed in USD from the current catalog and can change. Payment processing, messaging, and mail may include separate usage or processor fees. Cancel or change add-ons anytime.

How to get started

Get Up and Running in Minutes

Create your account, choose the tools that fit your business, and start managing everything in one place.

  1. Create Your Free Account Sign up and set up your business profile.
  2. Customize Your Workspace Choose your business type, configure your dashboard, and activate the tools you need.
  3. Start Running Your Business Manage customers, tasks, sales, and daily operations from one connected platform.

Create Your Free Account

Better Sales Pro Professional Directory

Get Discovered. Grow Your Business.

Create your professional presence, showcase your services, and help potential customers connect with your business.

Your expertise deserves to be discovered.

Create your professional profile and expand your visibility across Better Sales Pro so local customers can find your services. Featured placement and extra listing options are available as paid add-ons.

Profile visibility varies by partner, profession, service area, and publication settings.

Ready to Run Your Business Better?

Start with Better Sales Pro's free CRM and build a connected workspace around the way your business operates.