Simple pricing. Pay only for what you use.
Start with our free CRM. Add the tools you need, when you need them. No contracts. Cancel or change anytime.
Free CRM forever
No contracts
Add / remove anytime
Everything works together
Build your system. Your way.
Toggle the tools you want—your estimate updates instantly. CRM stays free.
Revenue tools
Invoicing & payments
Send invoices, accept online payments, and automate reminders.
Estimates & proposals
Win jobs with polished quotes and e-approvals.
E-signatures
Collect secure signatures on contracts and forms.
Operations
Payroll
Run payroll, taxes, and direct deposit in one flow.
Scheduling
Shifts, calendars, and resource planning.
Time tracking
Clock-ins, timesheets, and approvals.
Marketing
Email campaigns
Newsletters, automation, and reporting.
SMS campaigns
Two-way texting and broadcast campaigns.
Mail & postcards
Letters and direct mail with tracking.
Social media ads
Plan, publish, and measure paid social.
Communication
Phone system / IVR
Business lines, routing, and call insights.
Video conferencing
Meetings and recordings for your team.
Team chat
Channels, DMs, and file sharing.
AI & automation
BEN AI assistant
Draft messages, summarize activity, and get answers.
Automation & workflows
Trigger actions across tools without code.
Not sure where to start? Try a popular setup.
One click loads a bundle into the builder—you can still add or remove anything.
Popular with brokerages
Real estate team
$82 / mo
Includes free CRM plus: E-signatures, Email campaigns, SMS campaigns, Phone system / IVR.
Great for contractors
Home services business
$96 / mo
Includes free CRM plus: Invoicing & payments, Estimates & proposals, Scheduling, Time tracking, SMS campaigns.
Creative & growth teams
Agency / marketing team
$116 / mo
Includes free CRM plus: Email campaigns, Social media ads, BEN AI assistant, Automation & workflows.
100% flexible
Mix and match any combination of tools—or start with CRM only and add later.
Build your own plan →
Add BEN — your AI business assistant
- Write emails and follow-ups in your voice
- Summarize leads and next best actions
- Automate repetitive tasks across tools
Just $39/month · Works with every module you enable
Add BEN to my plan →
Better Sales Pro vs. the rest
| Feature | Better Sales Pro | HubSpot | Salesforce | Zoho | Pipedrive |
|---|---|---|---|---|---|
| Free CRM forever | Limited | Trial | Limited | Trial | |
| A la carte pricing | Add-on | Add-on | Bundles | Add-on | |
| Built-in phone system | Extra | Extra | Extra | — | |
| Marketing tools | Add-on | Limited | |||
| AI assistant | Paid tiers | Einstein add-on | Add-on | — | |
| Starting price | $0 + add tools | ~$45/mo+ | ~$25/user+ | ~$14/mo+ | ~$15/user+ |
Frequently asked questions
Is the CRM really free?
Yes. Core CRM, contacts, and pipeline features are free with no expiration. You only pay for optional modules you turn on.
Do I have to buy everything?
No—pick exactly what your team needs today. Add payroll next quarter, turn off a module you’re not using, and your bill adjusts.
Can I upgrade or downgrade anytime?
You can change modules whenever you like. There are no long-term bundles locking you into features you don’t use.
Is there a contract?
There are no annual contracts required for Better Sales Pro. Pay monthly for the tools you enable and cancel changes anytime.
What payment methods do you accept?
We accept major credit cards and ACH where available. Your account team can confirm options for your region.
Build your perfect system. Start for free today.
- Start with free CRM
- Add the tools you need
- Grow without limits