Auto Dealership CRM & Business Management Software | Better Sales Pro

Auto dealerships

Sell More Vehicles. Build Better Customer Relationships.

Better Sales Pro helps dealerships capture more leads, automate follow-up, manage customer relationships, increase service revenue, train employees, and grow every department from one connected platform.

CRM Sales Pipeline Marketing Automation Service Follow-Up Employee Training REVA AI
Dealership Command CenterLive
47New leads
12Test drives
18Deals in progress
6Delivered

Today

Service appointments24
Customer reviews8 new
Sales team activityHigh
Follow-ups due15

AI Recommendations

REVA: test drive follow-upAI
REVA: lease renewal campaignAI
Pipeline conversion22%
Who it's for

Built for Every Type of Dealership

Independent Dealers

Manage leads, inventory inquiries, appointments, financing conversations, and customer follow-up.

Franchise Dealerships

Standardize processes, improve reporting, train staff, and support multiple departments.

Luxury Dealers

Deliver premium customer experiences with personalized communication and concierge follow-up.

Used Car Dealers

Track prospects, automate follow-up, manage referrals, and improve closing ratios.

Commercial & Fleet Sales

Manage long sales cycles, multiple contacts, quotes, approvals, and account relationships.

Powersports & RV Dealers

Track inquiries, appointments, accessories, service reminders, and customer retention.

Also supports RV dealerships, commercial vehicle sales, fleet sales, and Buy Here Pay Here (BHPH) workflows as a customer relationship and operations platform—not a finance compliance system.

Challenges

Most Dealerships Lose Sales Before Customers Ever Buy

Leads Go Cold

Website inquiries, phone calls, referrals, and walk-ins aren't consistently followed up.

Salespeople Miss Follow-Up

Without automation, opportunities disappear after the first conversation.

Service Revenue Is Lost

Customers forget maintenance, inspections, and recommended service.

Customer Information Is Everywhere

Calls, emails, texts, notes, and documents become disconnected.

Managers Lack Visibility

It's difficult to know which salespeople are performing and which deals are stuck.

Employee Training Is Inconsistent

Sales processes vary between employees and new hires take longer to become productive.

Core platform

Everything Your Dealership Needs Outside the DMS

Better Sales Pro surrounds your dealership operations with CRM, sales, marketing, customer experience, service follow-up, training, and automation—without replacing your DMS.

Dealership CRM Track every customer, inquiry, referral, family member, vehicle interest, communication history, and relationship. Sales Pipeline Monitor every opportunity from inquiry through delivery with clear stages and next steps. Communication Center Keep calls, texts, emails, notes, reminders, and tasks together in one place. Appointment Scheduling Manage test drives, sales consultations, delivery appointments, service consultations, and follow-up meetings. Marketing Automation Send inventory alerts, special offers, holiday campaigns, trade-in promotions, lease expiration reminders, and service promotions. Service Customer Retention Oil change reminders, tire rotations, factory maintenance, warranty follow-up, recall outreach, and seasonal campaigns. Reputation Management Automate review requests after vehicle delivery and service visits. Employee Training Train sales consultants, managers, finance teams, BDC staff, and service advisors. Documents & E-Signatures Collect customer documents, agreements, internal forms, HR documents, and training acknowledgements. Client Portal Customers upload documents, view appointments, message the dealership, review purchase progress, and access service reminders. Reports Sales performance, lead sources, appointments, closing ratios, marketing ROI, retention, reviews, and training completion. REVA AI Generate follow-up emails, SMS, sales scripts, vehicle descriptions, marketing campaigns, staff training, call summaries, and customer notes.
New Lead Contacted Appointment Test Drive Negotiation Financing Sold Delivered
Customer journey

Guide Every Customer From First Inquiry to Lifetime Loyalty

Lead CapturedContactedAppointment ScheduledTest DriveVehicle PurchasedDeliveryService RemindersReview RequestRepeat Purchase

Better Sales Pro helps manage every relationship after the initial sale—keeping customers engaged through service visits, renewals, referrals, and repeat purchases.

Sales team

Help Every Sales Consultant Sell More

Never Miss Follow-Up

Automatic reminders keep every lead, test drive, and negotiation moving forward.

Daily Task Lists

Know exactly who to contact, when to follow up, and what happens next.

Sales Scripts

Standardize conversations across the sales floor, BDC, and internet team.

Mobile CRM

Work from anywhere—on the lot, in the showroom, or on the road.

Activity Tracking

Track calls, texts, emails, appointments, and notes in one timeline.

Pipeline Visibility

Know which deals need attention and which opportunities are at risk.

47New leads
12Test drives
18Deals in progress
6Delivered
24Service appts
8Reviews
92%Team activity
14AI suggestions
Service department

Increase Service Revenue With Better Follow-Up

Customer communication workflows—not repair order management—help your service team stay connected and drive repeat visits.

Maintenance reminders

Oil changes, tire rotations, and factory maintenance outreach.

Appointment follow-up

Confirm, remind, and re-engage customers before and after service visits.

Seasonal campaigns

Promote seasonal maintenance and inspection offers.

Warranty expiration reminders

Reach customers before coverage ends with helpful next steps.

Customer satisfaction surveys

Collect feedback after service interactions.

Review requests

Ask for reviews after positive service experiences.

Recall communication workflows

Organize outreach when recall information needs to reach customers.

Service history notes

Keep communication context tied to each customer relationship.

Marketing

Keep Your Dealership Top of Mind

Inventory announcementsTrade-in campaignsLease renewal campaignsReferral campaignsHoliday promotionsService specialsCustomer reactivationBirthday messagesAnniversary follow-up
REVA AI

Your AI Assistant for Sales and Customer Retention

Vehicle follow-up
Sales emails
SMS reminders
Inventory announcements
Review requests
Sales coaching
Objection handling
Training material
Call summaries
Next-best-action suggestions
“Write a follow-up email after today's test drive.”
“Generate a lease renewal campaign.”
“Create a sales training course for new consultants.”
“Summarize today's customer call.”
“Write a review request after vehicle delivery.”
Employee training

Train Every Employee the Same Way

Build consistent onboarding and ongoing education for every department—without relying on tribal knowledge.

Sales onboarding

Product knowledge

Customer service

Finance process

Compliance training (general)

Manager courses

Quizzes

Certifications

Progress tracking

Explore training platform

Multi-location

Perfect for Growing Dealership Groups

4Locations
$2.4MSales by store
18%Marketing ROI
87%Team performance
4.8Customer satisfaction
76%Training completion
Reports

Know Exactly What's Driving Revenue

Lead sources
Closing ratio
Sales by consultant
Revenue
Appointments
Test drives
Customer retention
Marketing campaigns
Service reminders completed
Reviews collected
Use cases

Use Better Sales Pro Across Your Entire Dealership

Internet Sales
BDC
Sales Floor
Service Advisors
Finance Office
Customer Care
Marketing
Management
HR
Training
Fleet Sales
Executive Team
Before & after

Before and After Better Sales Pro

Traditional

  • Missed follow-up
  • Scattered customer records
  • Manual reminders
  • No standard training
  • Inconsistent communication
  • Limited reporting
  • Weak retention

Better Sales Pro

  • Automated follow-up
  • Unified CRM
  • Marketing automation
  • Built-in training
  • Customer communication
  • AI assistance
  • Better retention
FAQ

Auto Dealership Questions, Answered

Is Better Sales Pro a dealership CRM?

Yes. Better Sales Pro is a dealership CRM and business operations platform that helps you track leads, manage customer relationships, automate follow-up, coordinate marketing, support service retention, train staff, and report on performance—all alongside your existing DMS.

Does it work alongside our DMS?

Yes. Better Sales Pro is designed to complement your DMS, not replace it. Use it for CRM, sales pipeline, communication, marketing automation, service follow-up, training, documents, client portal, and reporting while your DMS handles core dealership transaction workflows.

Can I manage internet leads?

Yes. Capture and track internet leads, phone inquiries, walk-ins, referrals, and campaign responses in one CRM with assigned owners, follow-up tasks, and pipeline stages.

Can I automate customer follow-up?

Yes. Automate email and SMS follow-up after inquiries, test drives, missed appointments, delivery milestones, lease expirations, and service reminders.

Can I send SMS and email campaigns?

Yes. Run inventory alerts, trade-in promotions, lease renewal campaigns, service specials, holiday offers, and customer reactivation campaigns from one platform.

Can I track sales performance?

Yes. Monitor lead sources, appointments, test drives, closing ratios, sales by consultant, pipeline activity, and team performance with built-in reporting dashboards.

Can I train sales staff?

Yes. Build onboarding courses, product knowledge, sales scripts, manager training, quizzes, certifications, and progress tracking for sales consultants, BDC staff, finance teams, and service advisors.

Can REVA AI generate follow-up messages?

Yes. REVA AI can draft follow-up emails, SMS reminders, sales scripts, vehicle descriptions, marketing campaigns, training content, call summaries, and next-best-action suggestions for your team.

Can I improve customer retention?

Yes. Use service reminder workflows, warranty follow-up, seasonal campaigns, review requests, and reactivation messaging to stay connected with customers after the sale.

Is it suitable for dealership groups?

Yes. Multi-location dashboards help dealership groups compare location performance, marketing ROI, team activity, customer satisfaction, and training completion across stores.

Can I schedule a demo?

Yes. Schedule a demo to see how Better Sales Pro helps dealerships generate leads, sell more vehicles, automate follow-up, and grow service revenue from one connected platform.

Build Better Relationships. Sell More Vehicles.

From the first lead to repeat service visits, Better Sales Pro helps dealerships create better customer experiences while giving sales teams and managers the tools they need to grow.

Built for modern dealerships focused on customer relationships, operational efficiency, and long-term growth.