Hotel Management Software & CRM | Better Sales Pro

Boutique, resort & business hotels—front desk to banquet in one workspace

Memorable stays.
Stronger revenue.

All-in-one platform to manage reservations, rates, groups, housekeeping, guest folios, events, staff, and growth.

  • OTA, direct & corporate rate plans in one calendar
  • Group & event BEOs with deposits & e-sign
  • Housekeeping & maintenance work orders
  • Guest CRM, upsells & loyalty tiers
  • Folios, packages & card-on-file billing
  • Linen, minibar & amenity inventory
  • BEN AI for calls, bookings & FAQs 24/7
Hotel front desk and lobby welcoming guests, representing Better Sales Pro hotel management software and PMS CRM
$428,600 Room revenue (MTD) +11.8% vs last month
$198 ADR +6.4% vs last month
81% Occupancy +4.2 pts vs last month
$62,400 Group & event pipeline +18.0% vs last quarter
$48,200 F&B attach (MTD) +9.1% vs last month

Everything you need from RFP to checkout

Transient, groups, banquets, and spa—connected from first click to folio close and repeat direct booker.

Group & event proposals

Room blocks, F&B minimums, AV, and attrition terms your sales team can defend before the deposit hits.

E-signature

BEOs, rate agreements, and credit applications signed without chasing attachments in email.

Folios & payments

Room + tax, packages, banquet post, and city ledger—card, tap, ACH, Apple & Google Pay.

Corporate & RFP renewals

Annual negotiated rates, GDS feeds, and consortia tiers billed and renewed on schedule.

Reservations & inventory

LOS restrictions, overbooking buffers, and waitlist release rules your revenue manager trusts.

Guest CRM

VIP, allergies, arrival patterns, and OTA vs. direct tags—with communication history in one profile.

Housekeeping & engineering

Room status, turndown, PM rooms, and work orders with SLA timers your chief engineer sees first.

Staff & shifts

Front office, bell, F&B, and night audit—workload and overtime visible before holiday peaks.

Integrations

Push rates, availability, and folios to accounting, channel managers, and the locks your guests already use.

Inventory & purchasing

Linens, minibar, amenities, and banquet consumables with par alerts before the weekend sellout.

Brand & safety audits

QA walk scores, life-safety rounds, and L&R checklists with photos and branded PDFs for flags.

Loyalty & reviews

Points, status nights, and post-stay surveys that actually drive the next direct booking.

Group proposals planners trust

Room blocks, F&B minimums, AV, and attrition in one branded packet—then send for e-sign before the competing hotel replies.

  • Pick-up and wash deadlines your DOSM recognizes
  • Corporate vs. wedding vs. citywide templates
  • One-click deposit invoice when countersigned

Folio statements & online pay

Collect room + tax, packages, and banquet post—with reminders so city ledger and group master balances do not age out.

  • Visa, Mastercard, ACH, Apple & Google Pay
  • Split folios and master account routing
  • Export-friendly for QuickBooks

Ops board from check-in to night audit

See VIP arrivals, OOO rooms, banquet flip, and late checkout holds without opening twenty tabs—front office and housekeeping share one live board.

  • Columns for arrivals → in-house → departures → audit
  • Per-room tags for DND, late CO, or PM clean
  • Tower and event filters for managers

Corporate & consortia renewals

Annual negotiated rates, GDS contracts, and amenity bundles generate renewals without rebuilding scopes from scratch.

  • Auto-renew reminders to travel managers
  • Saved rate decks per account tier
  • Stored cards for preferred corporate profiles

E-signature & BEO packets

Capture rate agreements, BEO addenda, and credit apps with timestamps your DOSM can find in seconds.

  • Templates for wedding vs. corporate vs. social
  • Reminder nudges for unsigned packages
  • PDFs auto-filed to the group file

Expense management

Tag floral, linen rush, overtime banquet labor, and courier runs to the event or room that actually consumed them.

  • Receipt photos from the MOD phone
  • Per-outlet and per-event rollups
  • Planner and OTA source tagging

Contracts, IDs & banquet docs in one vault

Rate agreements, insurance COIs, floorplans, and dietary binders stay attached to the group file—not lost in shared drives.

  • Folders per group or guest profile
  • Planner portal for rooming lists
  • Branded PDF cover pages

How BEN helps hotel teams

Night audit & cash-drop checklist

Standardize batch close, credit limit overrides, and cash-drop verification—so the morning handoff matches the brand playbook every time.

  • Mobile checklists per shift
  • Drop amount prompts at safe-out
  • Manager review before release

Reports & accounting overview

RevPAR by segment, banquet margin, labor %, and AR aging—so you staff the next compression week with data, not guesswork.

  • P&L snapshots by month
  • Room revenue vs. F&B attach
  • Pipeline dashboards by planner
BEN AI assistant mascot for Better Sales Pro

BEN AI — Your 24/7 AI assistant

BEN AI answers calls, books site tours and planner calls, qualifies RFPs, sends follow-ups, and helps grow your hotel revenue 24/7.

“We have a 200-person pharma dinner tomorrow—need a tasting at 4, AV walk-through at 5, and 12 vegan plates added to the BEO.” · Event planner · 2:14p
I can confirm your group number, notify catering and AV leads with SLA timers, and send a secure link to upload the updated BEO and insurance COI. Want me to page the MOD if the ballroom flip runs tight?
Meet BEN and explore AI features
  • Answers calls & chats instantly
  • Books appointments
  • Qualifies leads
  • Sends follow-ups
  • Works 24/7 for you

Hotel management software — frequently asked questions

Answers for GMs and owners comparing CRM options, group workflows, BEO packets, secure document storage, and AI tools for after-hours planner requests.

What is hotel management software in Better Sales Pro?

Hotel-focused workflows in Better Sales Pro help properties capture web and corporate RFP leads, build group proposals and banquet estimates, track room blocks and pick-up, collect e-signatures on rate agreements and BEOs, coordinate housekeeping and engineering tasks, manage guest profiles and folios, invoice deposits and master accounts, tag expenses to events or rooms, reconcile night audit batches with clear handoff notes, and see productivity per outlet or shift—all from one dashboard alongside the rest of your sales and ops stack.

Can hotel teams store BEOs, contracts, and guest IDs securely?

Yes. Better Sales Pro supports organized file management and planner or guest portal workflows so documents and status updates stay out of scattered email—while your team keeps signed BEOs, insurance certificates, floorplans, and payment authorizations in one permission-controlled vault tied to each group or reservation.

Does Better Sales Pro include AI for hotels?

BEN AI can answer common questions about amenities, parking, early check-in, and group dining, qualify inbound RFPs, route urgent messages to the MOD or on-call sales manager, and support follow-ups—see the BEN section on this page and the dedicated BEN overview for details.

Ready to grow your hotel revenue?

Join properties that use Better Sales Pro for RFPs, group proposals, folios, housekeeping and events boards, night audit checklists, secure vaults, and planners who trust your turnaround.

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