Insurance Broker Software & CRM | Better Sales Pro

Personal & commercial lines · independent agencies

Protect more. Worry less.
Grow your business.

All-in-one platform to manage leads, clients, policies, quotes, proposals, payments and everything in between.

  • Leads, pipelines & nurture campaigns
  • Quotes, proposals & e-signature
  • Policies, renewals & recurring payments
  • Commissions, invoices & carrier-ready exports
  • Client portal for ID cards & documents
  • Tasks, calendar & file management
  • BEN AI for calls, bookings & follow-ups
Family reviewing insurance options, representing Better Sales Pro software for independent insurance brokers and agencies
$124,680 Total revenue +18.6% vs last month
$28,450 Open invoices +16.2% vs last month
152 Policies in force +12.8% vs last month
28 New clients +15.7% vs last month
17 Renewals due +10.3% vs last month

Everything you need to run your brokerage

Personal lines, small commercial, and benefits-friendly workflows your producers, CSRs, and principals will actually use—without juggling five different apps.

Leads management

Capture, track, and nurture leads from web, referrals, and campaigns.

Quotes & proposals

Create professional quotes and proposals in minutes—ready to send.

E-signature

Send applications and agreements for secure electronic signature.

Policies

Manage active policies, endorsements, and client details in one place.

Recurring payments

Automate renewals and installment billing with saved pay methods.

Invoices & payments

Invoice premiums and fees—get paid online by card or ACH.

Commissions

Track commissions and producer payouts against carrier statements.

Expense management

Tag receipts, E&O, marketing, and travel to accounts or producers.

Tasks & to-do

Stay organized—renewals, underwriting follow-ups, and callbacks.

Calendar

Schedule coverage reviews and set reminders for your team.

Reports & analytics

Real-time pipeline, retention, and carrier mix to grow deliberately.

Client portal

Clients view policies, invoices, and documents on their schedule.

Quotes & proposals that close

Bundle auto, home, umbrella, and small commercial options into a branded proposal your prospect can open on mobile, compare side by side, and accept in one flow.

  • Coverage summaries & deductible callouts
  • Carrier logos & optional PDF attachments
  • One-click send for e-signature

Invoices & online payments

Bill agency fees, endorsements, and installment schedules—with reminders so renewals and down payments do not slip through the cracks.

  • Visa, Mastercard, ACH, Apple & Google Pay
  • Partial payments & receipts
  • Export-friendly for your bookkeeper

Policy pipeline & renewals

Move households from quoted → pending → bound → renewal without sticky notes—every CSR sees the same board and renewal clock.

  • Columns for quote, UW, bind, service
  • Renewal tasks auto-assigned
  • Tags for high-value commercial

Commissions & payouts

Reconcile carrier statements to policies and producers—so everyone trusts the number on payday.

  • Split rules by LOB or team
  • Chargebacks & adjustments logged
  • Quick export for payroll

E-signature & compliance trail

Send applications and disclosures in the right order with timestamps your E&O file will thank you for later.

  • Templates by product line
  • Reminder nudges for unsigned items
  • PDF packet stored on the policy

Expense management

Tag marketing spend, AMS seats, CE, and events to producers or lines of business—so you know what it really costs to place a dollar of premium.

  • Receipt photos from mobile
  • GL-ready categories
  • Monthly burn by channel

Client portal & file management

Give insureds a secure place for dec pages, ID cards, endorsements, and billing—while your team keeps carrier downloads and loss runs organized.

  • Folders per household or commercial account
  • Upload alerts to CSRs
  • Optional branded portal theme

How BEN helps brokers

Reports & accounting overview

New business vs. renewal mix, policies in force, open AR, and marketing ROI—so you coach producers with data, not gut feel alone.

  • P&L snapshots by month
  • AR aging by insured
  • Retention & lapse watchlists
BEN AI assistant mascot for Better Sales Pro

BEN AI — Your 24/7 AI assistant

BEN AI answers calls, books coverage reviews, qualifies web leads, sends follow-ups, and helps grow your insurance brokerage 24/7.

“Hi! I’m comparing umbrella limits for two homes and an RV—can someone call me back today?” · Prospect · 10:22a
I can confirm your county, share typical umbrella bundles we write, and book a 20-minute review with your producer. Want a text link to upload current dec pages?
Meet BEN and explore AI features
  • Answers calls & chats instantly
  • Books appointments
  • Qualifies leads
  • Sends follow-ups
  • Works 24/7 for you

Insurance broker software — frequently asked questions

Clear answers for agency owners comparing CRM options, commission tracking, renewals, client portals, and AI receptionist tools for brokers.

What is insurance broker management software?

Insurance broker management software helps independent agencies and brokerage teams capture web and referral leads, quote personal and commercial lines, send proposals and e-signature applications, track policies in force and renewal dates, manage commissions and carrier statements, invoice premiums and fees with card and ACH, automate recurring payments for renewals, organize ID cards and dec pages in a client portal, log tasks and calendar follow-ups, tag marketing and E&O expenses, and see profitability by carrier, line of business, or producer—all from one dashboard.

Can insurance brokers send e-signatures and store policy documents?

Yes. Better Sales Pro supports e-signature workflows for applications and disclosures, organized file folders per household or commercial account, and a branded client portal so insureds can download dec pages, endorsements, and invoices without endless email threads.

Does Better Sales Pro include AI for insurance brokers?

BEN AI can help answer common questions about coverage types, office hours, and how to schedule a coverage review, qualify leads, book appointments, and support follow-ups—see the BEN section on this page and the dedicated BEN overview for details.

Ready to grow your brokerage?

Join brokers who use Better Sales Pro for leads, quotes, e-sign, policies, renewals, commissions, payments, and a client portal that actually gets used.

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