Personal lines, small commercial, and benefits-friendly workflows your producers, CSRs, and principals will actually use—without juggling five different apps.
Leads management
Capture, track, and nurture leads from web, referrals, and campaigns.
Quotes & proposals
Create professional quotes and proposals in minutes—ready to send.
E-signature
Send applications and agreements for secure electronic signature.
Policies
Manage active policies, endorsements, and client details in one place.
Recurring payments
Automate renewals and installment billing with saved pay methods.
Invoices & payments
Invoice premiums and fees—get paid online by card or ACH.
Commissions
Track commissions and producer payouts against carrier statements.
Expense management
Tag receipts, E&O, marketing, and travel to accounts or producers.
Tasks & to-do
Stay organized—renewals, underwriting follow-ups, and callbacks.
Calendar
Schedule coverage reviews and set reminders for your team.
Reports & analytics
Real-time pipeline, retention, and carrier mix to grow deliberately.
Client portal
Clients view policies, invoices, and documents on their schedule.
Quotes & proposals that close
Bundle auto, home, umbrella, and small commercial options into a branded proposal your prospect can open on mobile, compare side by side, and accept in one flow.
Coverage summaries & deductible callouts
Carrier logos & optional PDF attachments
One-click send for e-signature
Quote #QT-4418 · Chen householdViewed
Auto · full coverage$1,842/yr
Home · HO-3$1,128/yr
Umbrella · $1M$286/yr
Total (est.)$3,256.00
Invoices & online payments
Bill agency fees, endorsements, and installment schedules—with reminders so renewals and down payments do not slip through the cracks.
Visa, Mastercard, ACH, Apple & Google Pay
Partial payments & receipts
Export-friendly for your bookkeeper
Invoice #INV-8832 · Rivera familyPaid
$412.00
Pay now
Visa · Mastercard · ACH · Apple Pay · Google Pay
Policy pipeline & renewals
Move households from quoted → pending → bound → renewal without sticky notes—every CSR sees the same board and renewal clock.
Columns for quote, UW, bind, service
Renewal tasks auto-assigned
Tags for high-value commercial
Policy board
Quoted
BOP · Main St. Dental
Life · term 20
Bound
Auto+home bundle
Renewal
Chen auto · 3 days
Commissions & payouts
Reconcile carrier statements to policies and producers—so everyone trusts the number on payday.
Split rules by LOB or team
Chargebacks & adjustments logged
Quick export for payroll
May statement · Carrier A
Direct written premium$86,420
Agency commission (12%)$10,370
Producer pool (40%)$4,148
E-signature & compliance trail
Send applications and disclosures in the right order with timestamps your E&O file will thank you for later.
Templates by product line
Reminder nudges for unsigned items
PDF packet stored on the policy
E-sign packet · J. Rivera
ApplicationSigned
Privacy noticeSigned
Payment authorizationPending
Expense management
Tag marketing spend, AMS seats, CE, and events to producers or lines of business—so you know what it really costs to place a dollar of premium.
Receipt photos from mobile
GL-ready categories
Monthly burn by channel
Recent expenses
Google LSA · May$640
CE conference · Atlanta$1,180
E&O installment$412
Client portal & file management
Give insureds a secure place for dec pages, ID cards, endorsements, and billing—while your team keeps carrier downloads and loss runs organized.
New business vs. renewal mix, policies in force, open AR, and marketing ROI—so you coach producers with data, not gut feel alone.
P&L snapshots by month
AR aging by insured
Retention & lapse watchlists
Profit & loss · May 2026
Income $124.6k · direct cost $38.2k
BEN AI — Your 24/7 AI assistant
BEN AI answers calls, books coverage reviews, qualifies web leads, sends follow-ups, and helps grow your insurance brokerage 24/7.
“Hi! I’m comparing umbrella limits for two homes and an RV—can someone call me back today?” · Prospect · 10:22a
I can confirm your county, share typical umbrella bundles we write, and book a 20-minute review with your producer. Want a text link to upload current dec pages?
Clear answers for agency owners comparing CRM options, commission tracking, renewals, client portals, and AI receptionist tools for brokers.
What is insurance broker management software?
Insurance broker management software helps independent agencies and brokerage teams capture web and referral leads, quote personal and commercial lines, send proposals and e-signature applications, track policies in force and renewal dates, manage commissions and carrier statements, invoice premiums and fees with card and ACH, automate recurring payments for renewals, organize ID cards and dec pages in a client portal, log tasks and calendar follow-ups, tag marketing and E&O expenses, and see profitability by carrier, line of business, or producer—all from one dashboard.
Can insurance brokers send e-signatures and store policy documents?
Yes. Better Sales Pro supports e-signature workflows for applications and disclosures, organized file folders per household or commercial account, and a branded client portal so insureds can download dec pages, endorsements, and invoices without endless email threads.
Does Better Sales Pro include AI for insurance brokers?
BEN AI can help answer common questions about coverage types, office hours, and how to schedule a coverage review, qualify leads, book appointments, and support follow-ups—see the BEN section on this page and the dedicated BEN overview for details.
Ready to grow your brokerage?
Join brokers who use Better Sales Pro for leads, quotes, e-sign, policies, renewals, commissions, payments, and a client portal that actually gets used.