Pricing

Free CRM. Add modules and staff as you grow.

Better Sales Pro is built for businesses across industries. Start with a free CRM, add only the modules you need, and pay $20 per additional staff user each month.

Start free CRM Build my plan
CRM included Optional paid modules $20 / extra staff / month
1. Free CRMContacts, pipeline, and core sales tools stay included for the account owner.
2. Optional modulesTurn on invoicing, marketing, phone, AI, and other tools from the catalog below.
3. Additional staffThe account owner is included. Each extra staff user is $20 / month.

Build your plan

Select modules to update the monthly estimate. CRM stays included. Totals use the same catalog prices shown here.

Free CRM

Included for the account owner. Contacts, pipeline, and core sales workspace.

Included Included free
Additional staff

1 Account Owner included at $0. Extra users are $20 each / month, billed in USD.

Revenue tools

Invoicing & payments

Send invoices, accept online payments, and automate reminders.

$29 / mo

Subscription billing

Recurring invoices for retainers, memberships, and service plans.

$29 / mo

Estimates & proposals

Win jobs with polished quotes and e-approvals.

$19 / mo

E-signatures

Collect secure signatures on contracts and forms.

$15 / mo

Operations

Payroll

Run payroll, taxes, and direct deposit in one flow.

$49 / mo

Scheduling

Shifts, calendars, and resource planning.

$19 / mo

Time tracking

Clock-ins, timesheets, and approvals.

$10 / mo

Marketing

Email campaigns

Newsletters, automation, and reporting.

$19 / mo

SMS campaigns

Two-way texting and broadcast campaigns.

$19 / mo

Mail & postcards

Letters and direct mail with tracking.

$29 / mo

Social media ads

Plan, publish, and measure paid social.

$29 / mo

Communication

Phone system / IVR

Business lines, routing, and call insights.

$29 / mo

Video conferencing

Meetings and recordings for your team.

$15 / mo

Team chat

Channels, DMs, and file sharing.

Free

AI & automation

BEN AI assistant

Draft messages, summarize activity, and get answers.

$39 / mo

Automation & workflows

Trigger actions across tools without code.

$29 / mo

Professional directory

Extra service area

Add one more city, ZIP, or county beyond the free allowance. Billed per extra area.

$19 / mo

Extra category

Appear in one additional professional category. Billed per extra category.

$19 / mo
$10 / mo

Premium analytics

12-month history, trends, search terms, conversion, and CSV export.

$10 / mo

Review requests

Email or SMS review invitations with reminders and tracking.

$19 / mo
$0 / month
USD · excludes tax
Review setup
Show estimate breakdown

    Start from a workflow example

    These are editable starting configurations built from the same module prices. They are not discounted bundles.

    Close more opportunities

    Sales & Follow-up

    $82 / mo

    Free CRM plus: Estimates & proposals, E-signatures, Email campaigns, Phone system / IVR. Additional staff is calculated separately.

    Jobs, schedules, and invoices

    Service Operations

    $96 / mo

    Free CRM plus: Invoicing & payments, Estimates & proposals, Scheduling, Time tracking, SMS campaigns. Additional staff is calculated separately.

    Campaigns and automation

    Marketing & Growth

    $135 / mo

    Free CRM plus: Email campaigns, SMS campaigns, Social media ads, BEN AI assistant, Automation & workflows. Additional staff is calculated separately.

    BEN AI assistant

    Add BEN — your AI business assistant

    • Draft messages and follow-ups
    • Summarize activity and next steps
    • Works with the modules you already selected
    $39/month · catalog price · does not replace your current setup
    Add BEN to my plan

    What you pay for

    Better Sales Pro distinguishes included CRM features, optional paid modules, and usage charges. Competitor dollar amounts are omitted because this page does not have independently dated list-price sources.

    Capability Better Sales Pro HubSpot Salesforce Zoho Pipedrive
    Core CRM Included free Free CRM available Paid editions Free and paid editions Paid editions
    Invoicing, payroll, phone, marketing Paid module Usually separate hubs Usually separate clouds Usually separate apps Add-on products
    Additional staff $20 / extra user / month Per-seat plans vary Per-seat plans vary Per-seat plans vary Per-seat plans vary
    SMS, payments, signature packets Usage charges apply Usage or add-on billing Usage or add-on billing Usage or add-on billing Usage or add-on billing

    Frequently asked questions

    Is the CRM really free?

    Yes. Core CRM, contacts, and pipeline features are included for the account owner. You pay for optional modules you turn on and for additional staff users.

    How are additional staff billed?

    The account owner is included at $0. Each additional staff user is $20 per month, from the same staff-seat amount used in account billing.

    When does payment start?

    Creating a free CRM account does not charge a card on this page. Paid modules and additional staff are billed monthly when those items are active on the account. Taxes may be added at checkout.

    Do suggested setups replace my current selection?

    Yes, only after you confirm. Suggested setups replace modules so you can start from that workflow. They keep your additional staff quantity. Use Reset setup to clear everything.

    Are SMS, payments, or AI usage included?

    Module prices below are the catalog monthly amounts. Usage-based services can add charges inside the account. This page does not invent processing fees, SMS rates, or AI limits.

    Review your setup or start with free CRM

    Keep the modules and staff you selected. You can change them after you create an account.

    Review my setup Start free CRM